020 7843 6959 info@demographik.co.uk

Information Design.

From a complete audit of national transport networks to rethinking and designing single mode icons, we make information accessible. Across the UK, by rail, bus, tram and on foot, we help passengers get to where they want to be.
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Our Approach

In Customers’ Footsteps

With every project, our team go above and beyond to experience first-hand, the essential role that customers play. For our transport clients: TFL, National Express, Nexus and Travel South Yorkshire, this has resulted in travelling across their networks, speaking extensively with staff and passengers, testing the available information to inform our journeys. This process is key in helping inform the design work.

The Design Process

Our information design process begins with assessing all the information gathered; breaking it down, simplifying it and trying to understand what is needed at what point of the information journey. We then rebuild the designs for the different customer requirements – firstly as schematic wireframes, and then as visual/graphic layouts.

The Design Process

Our information design process begins with assessing all the information gathered; breaking it down, simplifying it and trying to understand what is needed at what point of the information journey. We then rebuild the designs for the different customer requirements – firstly as schematic wireframes, and then as visual/graphic layouts.

Standardising for Simplicity

From the resulting design work, when the project requires templates and guidelines, we ensure that all rules are captured and documented. So internal and external suppliers can reproduce work that’s on brand, accessible and easy to reproduce.

Clients & Work

National Express

Helping people get to their destinations on public transport, with minimal stress and maximum support, depends on cleverly designed customer information – whether it’s take away printed items, static on-site signage or maps.

UK P&I Club Reports & Publications

The UK P&I Club is one of the world’s leading mutual insurers of third party liabilities for ocean-going merchant ships. Expanding our insurance sector knowledge to include shipping has added another string to our bow!

CIOB Reports & Publications

Our experience working with complex information – to distill it into simple, accessible graphic representations – stood us in good stead when the CIOB asked us to work on their policy reports.

CCGroup PR

CCGroup PR are an international B2B tech PR and marketing consultancy based in Kings Cross, London. When the team moved to their new address they had recently developed a new identity and website but needed help to rationalise its usage and roll out across various mediums. They were looking for a local agency for assistance and we happened to be just down the road.

Information Design Overview

From a complete audit of national transport networks to rethinking and designing single mode icons, we make information accessible. Across the UK, by rail, bus, tram and on foot, we aim to help passengers get to where they want to be.

BAA

BAA Heathrow commissioned Demographik to design a suite of pictograms to be used in the airport, to direct people from all around the world to the right place. Creating a simplistic and unified system only comes through working through a detailed process.

Transport for London – Information Design

Helping people get to their destinations on public transport, with minimal stress and maximum support, depends on cleverly designed customer information

The Demographik team were keen to get their sleeves rolled up and out on our network to get a clear view of the customer experience and the reality of traveling in the UK by coach. This attention to detail along with a collaborative, supportive style made them a pleasure to work with and I’d be happy to recommend them for similar projects.

Jeremy Booker
Marketing Manager, Communications,National Express

Information Design Services

Icons & Pictograms

Infographics

Information review

Maps/network diagrams

Process diagrams

Product hierarchy plans

Timetables

User journey mapping

Wayfinding

Say Hello...

 

Want to find out more? Then get in touch with Sandy. Click here to send her an email or call 0207 843 6959

We also do…

Brand

Asset creation
Asset libraries
Brand audits
Brand expression & delivery
Brand guidelines
Brand positioning & messaging
Identity design
Name generation
Tone of voice
External studio support
Workshops
YourBrandOnline.co.uk

Web Design & Build

Content management
Front-end design
Hosting and support
Information architecture
Microsites Intranet sites
Online guidelines
Prototyping
Social content creation
Wireframing
WordPress development
Web & mobile apps

Marcomms

Advertising (digital & print)
Annual reports
Brochures & white papers
Direct Mail Leaflets/Newsletters
Email marketing
Event materials
Illustration
Infographics
Integrated campaigns
Internal comms
Presentation design

Video & Animation

After Effects
Animation & Kinetic type
Colour grading
Event filming
Explainer videos
Filming & Talking heads
Script & Voice over
Video editing
You tube channel creation

Other Services

Copywriting
Event stand design
Large format display graphics
Media buying
Photography
PowerPoint presentations
Print handling