Helping people get to their destinations on public transport, with minimal stress and maximum support, depends on cleverly designed customer information

Helping people get to their destinations on public transport, with minimal stress and maximum support, depends on cleverly designed customer information – whether it’s take away printed items, static on-site signage or maps.

CCGroup PR are an international B2B tech PR and marketing consultancy based in Kings Cross, London. When the team moved to their new address they had recently developed a new identity and website but needed help to rationalise its usage and roll out across various mediums. They were looking for a local agency for assistance and we happened to be just down the road.

The UK P&I Club is one of the world’s leading mutual insurers of third party liabilities for ocean-going merchant ships. Expanding our insurance sector knowledge to include shipping has added another string to our bow!

BAA Heathrow commissioned Demographik to design a suite of pictograms to be used in the airport, to direct people from all around the world to the right place. Creating a simplistic and unified system only comes through working through a detailed process.

From a complete audit of national transport networks to rethinking and designing single mode icons, we make information accessible. Across the UK, by rail, bus, tram and on foot, we aim to help passengers get to where they want to be.

Our experience working with complex information – to distill it into simple, accessible graphic representations – stood us in good stead when the CIOB asked us to work on their policy reports.