Over time, the existing transport modes (Metro, Bus, Minibus) had developed separate identities that didn’t quite connect with each other. Although there was a colour system for the different modes, it wasn’t consistently applied—different shades of red were used across the Metro network, and bus services had varied operator identities. To create a more unified experience for passengers, we decided to align the visual identities for Metro, Bus, and Minibus. This involved defining clear icons and consistent colour schemes, ensuring that passengers would enjoy a seamless experience across the city, whether they’re using bus stop information, metro maps, or local minibus services.

The redesigned color schemes also played a key role in shaping the new, cohesive network identity. This fresh look reflects the city’s unique shape, featuring a blue dividing line that runs from north to east, symbolising the River Kura flowing through the heart of Tbilisi.

An important part of the design process was considering the complexity and length of the Georgian language. We needed to choose a font that offered clarity and could comfortably display the long, historic city names in Georgian, often alongside English translations.