Step Forward for the CIOB Awards
Chartered Institute of BuildingThe CIOB Awards 2022 saw the unveiling of a new creative treatment, in line with the new CIOB brand, as well as the addition of new categories including Sustainability and EDI Awards.
The Chartered Institute of Building (CIOB) Awards celebrate the achievements of those who inspire, lead and enable the very best delivery of a project and produce buildings that have a positive impact on those who use them. The Demographik team are delighted to have designed the award programme each year.
The campaign
The CIOB Awards campaign calendar runs a full year, with the design of marketing materials required for all the key stages including Call for Entry, Announcement of finalists, event ticket sales and then the event itself.
Step forward
The task was to give the CIOB Awards a unique/distinctive positioning within the new brand. This meant the opportunity for a complete redesign – a fresh approach. We used the new CIOB brand colours in a dramatic way to create a sophisticated look that was elegant and aspirational. The campaign line of ‘Step forward’ encourages entries and also aligns with the new CIOB brand positioning of the cultural shift. The new awards structure, with new award categories added, meant each needed an individual identity through colour and icons. We designed unique icons to help bring clarity to the six awards categories, as well as the icons for the eight Construction Manager of the Year sub categories.
The big night
The Grosvenor House Hotel in London’s Park Lane is the prestigious venue for this glamorous black tie event for over 650 guests. Demographik took the creative lead for the whole event, providing guidance for the staging company and the video technicians.
The result
- Event theme and branding, including icons for six award categories, plus visual differentiation between eight CMYA sub categories
- Creative guidelines for the event
- Print ads and digital banners
- Animated video
- Large format entrance graphics walkway
- Information design for the illuminated seating plan
- Event programme
- Certificates for all finalist and winners
- Place cards and posters
- Event video screen theme design
Demographik have been our go-to-agency for a number of years. They have an uncanny ability to consistently produce imaginative solutions no matter the communications challenge. Their work has produced inspiring and compelling design, set the tone for our brand online, and ultimately increased our engagement with a 40% uplift in the duration of online users. In the time we have worked together they have displayed equal flare and thought in the production of video and printed content. What I really appreciate is their infectious dedication and an unerring ability to meet our deadlines. They are consistently great. And that is not easy.
CMYA 2019
Creating a compelling and unique identity for The Construction Manager of the Year Awards (CMYA). An event which has been showcasing incredible talent and highlighting the abilities of Construction Managers across the UK every year.
XL Catlin Spark
Following the introduction of a company wide strategic initiative to increase collaboration and information sharing internally, XL Catlin contacted Demographik to help create, design and deliver the corresponding visual identity, ‘Spark’.
The Chartered Institute of Building (CIOB)
Having delivered more than 10 websites, several policy reports and hundreds of content assets, we have a body of work that stretches over a large amount of the CIOB’s digital presence and member engagement.
Say Hello…
Want to find out more? Then get in touch with Sandy. Click here to send her an email or call 0207 843 6959
