020 7843 6959 info@demographik.co.uk

Guiding London’s recovery post-pandemic


Aon launched the London Work, Travel, Convene Coalition in September 2020 to bring together large employers in the City and Canary Wharf, to help navigate the challenges businesses would face as society re-opens throughout the recovery phase of the COVID-19 pandemic.

Ever changing landscape

With prominent founding members gathering to discuss key topics, we were on hand to create a visual look for the coalition output collateral to help deliver consistent materials.

The culmination of the initial phase of work was the launch in January 2021 of a website and report which we designed. The challenge we faced was designing the website architecture to best feature the content, whilst still awaiting sight of the content. We also needed to ensure we worked within Aon’s brand guidelines.

The website we designed features the top level information structured into key strategic themes, with the 70 page report containing more content detail. Even so, the website featured a lot of copy content which we needed to break up into digestible chunks with visual interest, icons and graphics.

We also used looped video to bring the strategic theme landing pages to life and to add interest and movement.

Subsequent updates we have worked on have included a website navigation redesign to accommodate further sections and reports which we also created.

The result

  • Visual theme for WTC London, whilst working within Aon’s brand guidelines
  • Development of ad hoc collateral for member distribution and online events
  • Content rich website featuring copy, graphics, video
  • 70 page download report plus 8 individual subject reports

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