Prestigious positioning for Private ClientsAon
The Aon Private Clients team arranges insurance cover for everything – from high-value homes, contents and valuables to individual works of art, prestige cars and boats. They also specialise in protecting country houses, estates and farms.
We were briefed with designing a ‘look’ that positioned the Private Clients business as a prestigious offering. This project involved creating a distinctive, premium-style brand iteration that still reflected the core Aon Affinity brand.
The designs used slate grey and metallic silver with a spot of red, coupled with aspirational imagery. We designed marketing materials such as brochures, a document wallet, stationery and policy documents.
With a new Head of Private Clients at the helm and a full suite of stunning marketing materials, the Private Clients team are fully equipped to develop the business and enter the market with clear stand out from the competition.
We have been working with the Aon Affinity team to help communicate its broad range of solutions to diverse audiences. The selection of work we have delivered has required out of the box thinking to help deliver messages in a way that is easily understood by the target audience.
We continue to work with the Stamps and Philatelic department of Royal Mail to produce a range of coin and medal packs. The packs need to appeal to enthusiasts of specific subject as well as to dedicated philatelists and numismatists.
The Crown Estate’s people hold a wide variety of roles – from Investment specialists to Forestry Experts, as well as Marine Specialists, to name but a few. A directive to raise the standards of their internal communications meant an opportunity for us to help.