We have delivered this solution for clients such as the Science Group, who have a number of companies within the group, each with their own logos, colours etc. YourBrandOnline has helped them to manage the consistency of these brands and the development of their marketing materials, as well as helped with staff training and induction.

Other happy clients include: Ross Trustees, AMS Media Group and the CIOB.

The background

During our many years working in the design industry, on numerous brands (big and small), we discovered some of the following issues with some of the brand guidelines:

• Often have errors which can take time and money to correct on live projects
• Are often out of date, and you have no way of knowing there is another version available
• Takes time to recirculate updated versions (and so often doesn’t happen)
• Can be so complex and comprehensive, it is difficult to find the information you need
• Can be so simple, you still cannot find the guidance you need
• Can be time consuming to update
• Do not work well for digital, video and social
• Do not help to clarify brand families
• Do not bring the brand to life

So we had an idea… and developed YourBrandOnline

The benefits include:

• Maintain one correct guide which can be accessed by all
• Easy to keep updating as your brand evolves
• Contain just the right amount of detail to grasp the key brand elements, with further information available to download if needed
• Can showcase best practice, video and social in a ‘live’ way
• A resource which can grow and develop, and makes brand families easy to understand and grasp
• Can be password protected 
• Is flexible to accommodate different brands
• Is bespoke just for your brand.