Big pictures and small details

One of their most prestigious projects was the design of the new BBC building in Salford Quays. To celebrate this project, we were tasked with designing a book to commemorate, acknowledge and thank all the artist, designers, and craftsmen whose work went into creating the exquisite detail that made the building so special. The processes behind fabric design, stone masonry and carpentry amongst others were recorded in book. The production of the book required the commission of some special print features – sourced textured paper, foil blocking and special inks all helped to make this memorable piece.

Online

Another project we undertook was to redesign their website, and the brief was to focus on articulating their values – the things that set them apart. We were also challenged with enhancing SEO and making projects easier to find.

Unlike many of our clients, one thing that wasn’t in short supply when working with Overbury, was stunning imagery of their work. However, their competitors had great imagery too. So we had to work hard to not only show the beautiful big pictures, but also to celebrate the often overlooked details. Finally, the website needed to have clear calls to action.

The Result

• New website with improved SEO features, call to action and case studies
• Keep-sake celebratory 96 page booklet
• Staff engagement competition
• Sector specific promotional leaflets