One minute of video is worth 1.8 million words*

Chartered Institute of Building


*so say Forrester’s researchers.

As part of our working relationship with CIOB producing websites and digital content, we have scripted, planned, filmed and edited a variety of videos. This content has taken various forms: interviews, training events and ‘kinetic’ animation. Helping to promote the Institute to a wider audience.


The key to successful animation is to plan and storyboard the content to get the most out of it. Working closely with CIOB’s marketing team, we have produced animated content around a variety of themes including: the CIOB Universe (influenced by The Hitchhiker’s Guide to the Galaxy by Douglas Adams), Why Upgrade? (a fast kinetic animation) and an Introduction to Minecraft (featuring animations from within the Minecraft gaming sandbox).

One of the delights of working on animations with the team at CIOB is our shared approach to creating unique content.



We have produced a wide range of videos for the CIOB including films on membership, training, social media and capturing live events. Video has really helped get content out to a global membership base pulled into the main site but also through the CIOB channel on YouTube.

Reaching out to this growing global audience has been key to what the CIOB now do: filming presidents, department heads and experts from within the building industry, capturing their views on a diverse range of subjects and pushing the content out across a variety of marketing channels.

Something that can only grow and grow moving forward.


The Guide to the CIOB Universe – After Effects animation

Why Upgrade? – After Effects animation

Interview with Paul Nash  – Filming, grading and edit

Professional Review WOrkshop  – Filming, grading and edit

Demographik have been our go-to-agency for a number of years. They have an uncanny ability to consistently produce imaginative solutions no matter the communications challenge. Their work has produced inspiring and compelling design, set the tone for our brand online, and ultimately increased our engagement with a 40% uplift in the duration of online users. In the time we have worked together they have displayed equal flare and thought in the production of video and printed content. What I really appreciate is their infectious dedication and an unerring ability to meet our deadlines. They are consistently great. And that is not easy.

Saul Townsend

Head of Communications, CIOB

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