Launching a global communications infrastructure brand
BOLDYN NETWORKSBoldyn Networks was the name created to bring together 8 global communications, networking and infrastructure companies under one brand. We collaborated with other agencies to deliver materials for the global launch.
The Evolution of a New Brand
We were engaged by a client in the PR industry to support the successful launch of a new brand, Boldyn Networks. Our role was to help craft and communicate the narrative of how several key players in the telecommunications industry merged under this new identity. The project required us to develop a detailed timeline, beginning with BAI Communications in 1923 and running parallel with six other businesses: Signal Point, Vilicom, Mobilitie, Transit Wireless, and ZenFi, ultimately uniting as Boldyn Networks in 2023. This timeline became the foundation of a Keynote presentation, which featured video interviews with the CEO and CFO in London.
Project Delivery: A Collaborative and Agile Approach
Working under tight deadlines, and before the final guidelines had been delivered, we collaborated closely with all stakeholders to ensure the content delivered was precise and aligned with the brand’s message. Our work encompassed a variety of deliverables, including kinetic animation, filmed interviews, social media content, graphics, and a comprehensive PowerPoint presentation. We worked in sync with the new brand guidelines, adapting as needed to meet the project’s demands. Despite the challenges, we successfully delivered the project on time and within budget.
Results
- On-site Video Interviews: Captured with key figures from Boldyn, adding a personal touch to the brand narrative.
- Kinetic Timeline Animation: A dynamic visual representation of the brand’s history and evolution.
- Keynote Presentation: A polished and engaging PowerPoint that effectively communicated the brand story.
- Video Social Posts: Short, impactful videos designed for social media platforms, driving engagement and awareness.
Working with Demographik is always a pleasure: they come to the table with originality, experience, expertise, creativity (of course!) and the ability to deliver every time. I have worked with the team on a number of projects from infographics to animations, timelines to traditional print collateral. They always spend time to understand the brief, to challenge, ask questions and think about the best solution for my business or campaign objectives. This gives me great confidence from the beginning of every project that I’m going to get something back that really delivers to – and often beyond – expectations. I can rely on Demographik to manage my expectations too – they provide good guidelines of timelines which means I can plan really well and manage my internal stakeholders. I have a lot of trust and faith in Demographik and love working with them!
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