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Prestigious positioning for Private Clients

Aon
The Aon Private Clients team arranges insurance cover for everything – from high-value homes, contents and valuables to individual works of art, prestige cars and boats. They also specialise in protecting country houses, estates and farms.
We were briefed with designing a ‘look’ that positioned the Private Clients business as a prestigious offering. This project involved creating a distinctive, premium-style brand iteration that still reflected the core Aon Affinity brand.

The designs used slate grey and metallic silver with a spot of red, coupled with aspirational imagery. We designed marketing materials such as brochures, a document wallet, stationery and policy documents.

With a new Head of Private Clients at the helm and a full suite of stunning marketing materials, the Private Clients team are fully equipped to develop the business and enter the market with clear stand out from the competition.

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