An interactive approach to insurance product marketing

XL Catlin


The XL Catlin marketing team wanted to find a new way to give life to previously printed brochures that were not being used effectively by the national sales team. They wanted to re-use existing content whilst including additional information and media links.


A different approach

At Demographik we have had lots of experience in producing both E-Pub and digital publications in a variety of formats. From concept to final output for a variety of platforms and readers including, Kindle, iPad and desktop formats. We have also taken content from previously produced materials and given them a new lease of life in an electronic format.

We created an e-Pub solution for both the iPad and for use on desktop systems. Linking to online content for ease of updates with the inclusion of embedded video that we filmed and edited as part of the project. Alongside this the content benefited from the inclusion of being searchable and indexed.


The result

The marketing team now have a future proof process for producing engaging e-Pub content and more importantly, a tool that the sales team want to use and promote.


  • e-Pub production
  • Interactive PDFs
  • Testing for platforms
  • Animation
  • Embedded video (filming/production/editing)

Working on Art Catlin with Sandra and Paul at Demographik was a delight. It’s an ever changing sponsorship for us at Catlin, and we’re always looking for new ways to do things. From their initial work on social media branding, Demographik delivered designs that really took our online presence to the next level. Their follow-up work on our new mobile site and videos really helped cement Art Catlin’s online brand to give us something to really be proud of. We’ve had some great feedback from our audience and look forward to working with Demographik in the future.

Gemma Johnson

Marketing, XL Catlin

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