Messages brought to life through animation

XL Catlin


Animation is such an engaging and flexible medium, and is becoming increasingly popular in our plugged-in culture. The standard of design and production is now what is going to set your brand apart, and help you tell your story effectively.

Standing out from the crowd

We have produced many videos for XL Catlin, for internal comms as well as external promotions – in a variety of languages. Our videos have enhanced product launches, events, social media and created key content for the website and on their internal intranet.

Whilst animated or ‘kinetic’ videos are no longer a new idea, if produced with care and attention to a brand, they can really elevate a client’s position in the marketplace. The sound, type, animation style and voice over combine to give a real or tangible expression of identity.

The approach

How do we do this? We examine the brief and the intended target audience, looking for a new or fresh angle before we start to storyboard, conceptualise, write scripts, source music and hunt down the exact voice over artists. Only then do we set to work weaving it all together and animating.


The results

  • Animation
  • Video
  • Internal comms, instructional, product launches, website, events and social
  • Brand idents and stings
  • Instructional videos
  • With or without voice over and/or music
  • Closed captions (subtitling)

Working on Art Catlin with Sandra and Paul at Demographik was a delight. It’s an ever changing sponsorship for us at Catlin, and we’re always looking for new ways to do things. From their initial work on social media branding, Demographik delivered designs that really took our online presence to the next level. Their follow-up work on our new mobile site and videos really helped cement Art Catlin’s online brand to give us something to really be proud of. We’ve had some great feedback from our audience and look forward to working with Demographik in the future.

Gemma Johnson

Marketing, XL Catlin

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