Background

Demographik has worked with the Science Group for over three years, delivering projects across all of their company brands. The opportunity to create and develop a new brand look for; Sagentia Innovation, was a welcomed challenge, to deliver a fresh updated look which still sat comfortably amongst the existing group brands. 

Sagentia Innovation offers a fully integrated range of consultancy and R&D services across client sectors including: medical, food & beverage, consumer, industrial systems, chemicals and energy. Our challenge was to ensure that the new brand would help to position Sagentia Innovation as the complete end-to-end service for clients looking to bring sector-leading digital and physical products to market with speed and precision. 

Getting the balance right between a prescriptive brand, whilst allowing enough flexibility for the new look and feel to work with ongoing materials was key to this project. We created the brand structure and guidance for a number of design pieces, confident that the rules and tools we delivered through our online platform YourBrandOnline.co.uk‘will enable other agencies and internal teams to easily create on brand materials and digital content.

Results

• A strong, intelligent and smart looking visual brand incorporating a new identity, colour palette and imagery
• Introduction of ’square’ graphic device for imagery to demonstrate the pursuit of ’scientific focus’
• Design of key materials such as brochures, whitepapers, powerpoint templates and introduction deck, infographics, and image search and selection
• Online guidelines through yourbrandonline.co.uk